What women want: Hotels look to cater for more female business travelers

By Daisy Carrington

 

(CNN) -- Hotels are working overtime to accommodate the needs of one of the fastest growing demographics in the travel industry: businesswomen.
"Women are nearing half of all business travelers, and they make up 85% of purchase choices in the household," says Carolyn Pearson, the founder of Maiden-Voyage.com, a website that connects female business travelers across the globe and rates femme-friendly hotel brands.
"A woman might choose a hotel for business travel and then, if she likes it, go back for a weekend stay, or book the room again with the family. Hotels are starting to realize that when it comes to travel decisions, women are really influential."
Pearson also trains hotels to look at their service from a female perspective, enabling them to tweak what they offer to appeal more to women .... read more